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Pedigree 🐶 Johnson & Johnson 🏥 Resume 👔
Pedigree
Johnson & Johnson
Resumé
Experience
Education Resource Strategies, November 2020 – July 2021
BBDO Worldwide, June 2014 – August 2019
Reputation Squad, May 2013 – July 2013
Communications Strategy Consultant, Watertown, MA
- Developed a digital marketing framework to guide future strategy and investment for prominent
education non-profits, incorporating Google, Twitter, YouTube analytics and industry experience
- Built an industry-standard marketing approach for a major non-profit outside of the typical corporate
sphere
Account Manager, May 2018 – August 2019, New York, NY
Account Executive, May 2016 – May 2018, New York, NY
Assistant Account Executive, June 2014 – May 2016, New York, NY
Mars Petcare, Johnson & Johnson, ExxonMobil
- Over four years on the Mars Petcare global lead agency team, developed unified global Pedigree advertising campaign, Feed the Good; recognized by North American and Global Effie Awards and
multiple Cannes Lions; Pedigree grew to highest-ever sales and category share
- Oversaw seven-figure TV, Digital and Print productions, facilitated national media strategy, and managed multi-sector annual budgets for Mars Petcare brands
- Coordinated Pedigree Global agency network production and licensing between NA, SA, EU, APAC, for
numerous coordinated initiatives, including Pedigree holiday campaigns and Sheba TV launches
- Led account-side creative development and media for Johnson & Johnson’s lead sponsorship of Global
Citizen Festival, US and South Africa
- Account lead on business-to-business marketing for ExxonMobil Industrial, managing Pardot, Sitecore, and Salesforce campaign development
Technical Project Team Intern, Paris, France
- Conceived and executed online PR and SEO management for clients in a French-language workplace
Education
Yale University, Class of 2014
Wayland High School, Class of 2010
- Bachelor of Arts in History, GPA 3.5
- Selected Coursework: History Senior Thesis: Washington and Lafayette, Intro Microeconomics, Political Philosophy, First-Order Logic, Advanced French Language
- SAT 800 Reading, 780 Math, 760 Writing, National Merit Scholar
Leadership & Activities
iMentor New York City, 2019 - 2020
Branford College Council, Yale, 2011 - 2014
Mentor, New York City
- Volunteer student mentor for H.S. students as part of the iMentor program in The Bronx, NY
Student Activities Chair (2012 – 2014), New Haven, CT
-Led planning and execution of numerous college-wide events and student programs